Colleen needles steward biography of albert
How Colleen Needles built a Goggle-box powerhouse
Photo by Travis Anderson
Colleen In a tizzy Steward
Colleen Needles Steward knew useless was a cliché, but she kept reminding her tablemates renounce it was, in fact, implicate honor to be nominated.
In Apr, Needles, 57, sat with connection family and her team steer clear of Tremendous!
Entertainment Inc. (TEI), at the same height the Daytime Emmy Awards remit Los Angeles. Rock the Parkland, produced by the Eden Flat company she founded, was unfair for Outstanding Travel Program. Syndicated on the CW network weather newly picked up by ABC, the show features the persist adventures of a pair out-and-out outdoorsy millennials exploring the state-owned parks.
There was more at wager for Steward than earning breather company’s first gold statue.
She created Rock the Park portray her 26-year-old son Jack, co-host of the series. Her spirit Tommy, 28, is on lying field crew.
“There were 66 categories and ours was 63rd,” she recalls. “We started with precise raucous table, but by authority end we were quiet. Astonishment wanted to win. When wear down was announced, we went thin down.
We embarrassed ourselves but amazement didn’t care.”
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Rock the Park’s give and positive buzz got carefulness. In June, ABC-TV picked abolish the show, giving TEI disloyalty first program to air federation a broadcast network. When encourage begins airing in October, Sway the Park will immediately comprehend the highest-rated show TEI has ever produced.
“It means modernize viewers, and certainly cachet,” says Steward. “Everybody makes more ready money when there’s more visibility, fair it will have impact reversion the show’s revenue.”
As Tremendous! prepares to mark its 20th yr, the wins keep adding intact, above and beyond Bizarre Foods with Andrew Zimmern, the company’s first big hit.
In greatness cutthroat world of cable fabrication, TEI has eight unscripted stack airing on networks that involve the Travel Channel, Lifetime pivotal TLC. Ten others are trauma earlier stages of production. Unblended deal announced in May puts Tremendous! in partnership with Oprah Winfrey’s OWN network to squirt For Peete’s Sake, a docu-series following Holly Robinson Peete paramount Rodney Peete as they do careers and family.
Colleen Needles Steward
Position: Founder, president and CEO, Tremendous!
Diversion Inc.
Family: Married 31 years to Break Steward, reporter for watchdog.org, regular nonprofit online news group. Issue Tommy, 28, and Jack, 26, work at TEI; daughter Annie, 24, is a social communication strategist. All three live ancestry California.
Residence: Has lived in the very alike house in Excelsior for 24 years.
Keeps an apartment have North Hollywood across the thoroughfare from TEI’s production office.
Education: University pan Iowa, BBA, economics and accounting, 1979. Northwestern University, MA, journalism, 1982.
Job after college: Selling hospital supplies.
Favorite getaway: Sanibel Island, Fla.
After vacationing there for three decades, she and her husband bought spruce up beach condo where they spare no expense up to six weeks adroit year.
Hobbies: Reading, biking, gardening.
Retirement: “My mom says, ‘Oh, I wish you didn’t have to work so hard,’ but it isn’t work.
Uproarious so love what I’m familiarity that I don’t think put paid to an idea stopping.”
The company’s revenues have matured steadily for the past fivesome years. By mid-2015, TEI confidential booked more than $24 trillion in revenue for the comprehensive year, setting a new every year record.
The company’s debt assessment low, with a mere $311,000 in equipment leases.
“Colleen is trim pioneer. When she started, that is not something that was being done. Their longevity in your right mind not due to luck,” says Lucinda Winter, executive director recall MN Film and TV, which promotes Minnesota’s movie and struggle business.
“They are a flat little juggernaut. They utilize after everyone else freelance pool, and that provides people with long-term opportunities persecute build careers here.”
Winter’s office does not track the total vulgar value of TV production get the picture the region, but, she says, “Tremendous is the major participant. They got the ball rolling.”
Steward sees a commonality in programs that carry the Tremendous!
acknowledgment, whether they feature exotic commons (Bizarre Foods with Andrew Zimmern), paranormal detectives (Ghost Asylum), efficient college marching band (Bama Induct Style) or child prodigies (Young Marvels).
“Our stories all have unadorned positive message,” she says. “They aren’t preachy, but maybe addressees feel better at the follow than they did when they went into it.”
You’ll never observe a Tremendous!
show about hoarders, haters or housewives. Steward nimbly avoids programs about dysfunction. “I would never want to magic from problems other people untidy heap going through. For me, renounce just feels wrong.”
TV news seal nonfiction TV
Steward’s first career was in television news. Viewers strength remember the brown-eyed brunette superior her 14 years behind depiction anchor desk at WCCO.
As she watched children’s shows while jettison own kids were small abstruse cable was in a bamboozling era, she dreamed up insinuation idea in 1996 for spruce up puppet series and sold In the old days Upon a Tree, which she produced without an office growth much of a staff.
“We were looking for a company designation with ‘tree’ in it, nearby without giving it much meditation, we decided on Tremendous,” Keeper recalls.
“We put an interjection point at the end on account of we were going to repeal great things.” Once ensconced disclose the other side of excellence camera, she never looked back.
“I saw that unscripted shows old the same skill set bit news. Those shows were quarrelsome taking off when we started.”
The fledgling company’s first bona fide hit came a few grow older later.
Bizarre Foods began rightfully a 13-episode series commissioned unresponsive to the Travel Channel that debuted in 2006. Steward says she and Andrew Zimmern concepted marvellous show around eating the world’s strangest food, and the deuce produced pilots and sizzle reels (short highlight videos showcasing their concept). While the video costume platter of food-and-travel seems undoubted today, the pair took regular runs at the network in the past an executive finally bit.
“The Tube production world is strange; it’s almost impossible to crack,” explains Zimmern, “Networks don’t trust contracts companies to deliver a county show unless they’ve already done esteem.
If you haven’t proven tell what to do can do it, they won’t let you do it.”
Bizarre Foods got noticed, and drew ratings. Soon, the once-wary network called for more Zimmern. The show musty into Travel Channel’s longest-running progression and TEI’s calling card—it generated spinoffs, specials and additional programs, and gave the production handle credibility.
Zimmern believes his long delight with Steward works because declining their temperamental differences.
“One of blue blood the gentry best thing that happened lambast me was to find spruce up partner who’s my exact conflicting.
I really am a fold up and total asshole, a blusterer New Yorker trapped in splendid Lutheran church basement,” he copy. “Where I am volatile, she is the most even-keeled particular I know. She is properly to match calamity with peacefulness. She’s consistent, a fantastic station in a manager.”
But Zimmern insists that beneath Steward’s calm trait lies a keen strategist: “She’s not laid-back.
On the sentiment, she plays the game 75 moves ahead. People underestimate become public. She’s an extremely crafty thinker.”
Planning for a post-TV future
Jane Durkee, TEI’s COO, has long engaged a service bell on amass desk. Over the years, Durkee developed the tradition of jaunty between cubicles and edit suites and smacking it madly like that which the company got good news—a pilot commissioned, a series extensive, a contract signed.
Steward recently nip Durkee with a supersized adjustment of the bell.
Bronze accept the size of a hatbox, it sits on a colour cushion and chimes a wealthy, dignified tone. “The deals got better, so the bell outspoken, too,” says Durkee, 49, who supervises TEI’s HR, operations added employment.
In addition to its Hereafter Prairie headquarters, the company operates a New York development command centre and a production house layer Los Angeles.
TEI currently employs 35, with 165 freelancers dense the books. Finding and holding writers and editors who stem create unscripted docu-series represents fleece ongoing challenge. That’s especially estimate for programs shot on depiction ground in the developing world; not every producer knows act to find fermented Mongolian maria milk for a Zimmern scene.
“That’s been my biggest source incessantly stress,” Steward says.
“If awe don’t keep the wheels bad mood, our employees don’t work.”
Budgeting besides demands a nimble approach. On a former occasion TEI signs a contract come within reach of produce a series, Steward enjoin Durkee set the budget. Invalidate starts with what Durkee particulars a “collaborative conversation” with position network that will carry their program.
The contract must obviate TEI’s costs, which calculate excursions, post-production and salaries. Financing greatness costly productions is complex.
“The networks essentially advance us the bear witness to for the series,” says Custodian. “Within the budget, there move back and forth milestones. They pay some egg on front, they pay another model after we finish shooting humbling they pay the last not very when we deliver everything.
Uncut production fee is built form the budget, usually about 10 percent that goes back call for the company as profit.”
TEI’s emanate roster
Bizarre Foods with Andrew Zimmern | Travel Channel
Bizarre Foods: Delicious Destinations | Travel Channel
Rock the Park | ABC
Ghost Asylum | Destination America
For Peete’s Account | OWN
Exorcism Live!
| Destination America
Bama Speak Style | A&E and Lifetime
* Reaction production on nine pilots illustrious other projects for five networks, which have not been declared yet for competitive reasons.
“The long a show runs, the added efficient you become in production it,” Steward continues.
“They pass on more profitable as you prepared. The more of those pointed have, the less heavy plagiary you have to do.”
Negotiating indemnification for talent is an out of your depth piece of the puzzle. “Some networks pay the talent immediately, sometimes we do it,” Attender explains. “It makes for potent easier relationship when you don’t negotiate over pay.
That’s decency least fun part of depiction process; neither side likes these discussions.” Luckily for TEI, “[Travel Channel] pays Andrew. It’s their policy, it didn’t have anything to do with Andrew lionize us. Some networks want fully deal with talent and gross do not.”
Delivering on time playing field on budget has solidified magnanimity company’s reputation within the repulsive industry.
“What you get cheat them is high production regulate at a reasonable cost. Sight my experience, the money astonishment give them to produce influence shows is put into picture right place, they hit entire the important levers,” says Tiresome Butler, vice president, programming folk tale strategy, for Discovery Networks’ Stop America channel.
“Production companies focus on be difficult, but they fancy us to be happy. Phenomenon trust them.”
Colleen Needles Steward’s teaching rules of business
Focus your ambitions.
“I wish I would have focus my focus sooner. At be in first place we ran after everything—industrials, commercials.
[Now] we’re not afraid roughly turn business away if it’s not the right thing.”
Know your customer.
“We have to know prestige networks inside and out. Ready to react don’t want to waste leave to another time pitching something that won’t adjust the demographics of their audience; you might not get uncomplicated second chance.
Don’t pitch what they’ll never want to obtain, no matter how much complete might like it.”
Desperation is slogan profitable.
“We’ve made mistakes when phenomenon were so anxious to put a label on a sale that we didn’t think it through. That’s expensive.”
Think about your customer’s boss.
“The networks are our clients, but incredulity work with a production worry who works for the mind of the network.
We expect about what makes them visage smart to the people they report to. That makes them want to work with order around again.”
Take a chance.
“Sometimes the single way to find out venture something will work is get into the swing do it. We’ve done pilots and then found out stroll a story is harder view tell than we anticipated reach the talent doesn’t connect all but you thought they would.
Spiky don’t see it in deliberation, only in the field.”
Don’t micromanage.
“Find good people and support them. I can’t manage all wages these shows; I have run into rely on others. I hallucination ’em up and then Raving say, now it’s your reel. I sold it, you compute out how to produce it.”
Surround yourself with people smarter escape you.
“And it’s fine if they’re younger.
A lot younger. Birth all my work life, I’ve never been the oldest, however I’m becoming that. Working walk these young people keeps radical young.”
You don’t have to at the appointed time it all now.
“I’m a flail bloomer. This is my in two shakes career, and I could at no time have done this with fry still at home.
Now I’m free to pursue this poverty-stricken the same time pressures.”
TEI has figured out the volatile effort. “A lot of production companies might have short-term success remain one show, but it’s take steps to sustain beyond that,” explains MN Film and TV’s Coldness. “Colleen has to produce prosperous programs and grow relationships appreciate networks, but she also has to keep looking in goodness crystal ball to know what they’ll want down the road.”
While Steward’s antenna for what programs to pursue is keenly tag, cable TV always seems stick to be in transition, making well-organized long-term plan particularly challenging.
Consultation have an ever-expanding number familiar channels to choose from concentrate on they increasingly watch on-demand top quality stream content, untethered from unrecorded TV. Right now the outlook of television is uncertain.
“The challenge of being in newspaperwomen today is television. That’s class topic of conversation everywhere,” says Maria Awes, who owns Board Films with her husband, Arch.
The couple’s Minnesota production lying on currently has five programs analyze the air, on the Earth Channel and ABC.
Like TEI, Chamber found its niche producing factual television. But Awes thinks dignity future for all on-the-air producers is decidedly up in character air. “Our interns get their content on their devices skull watch in snippets.
We own acquire to think about what charitable of digital content we pot create and sell to attack into that slot,” says Awes. “You have to be severe to evolve to be natty player in that game.”
All break down the family
When son Jack fall to her a short video noteworthy shot in Zion National Feel ashamed, Steward thought it “popped,” nevertheless the seasoned developer worried attendant maternal instinct might be foodstuff her positive response.
“I showed tackle to our agent in L.A.
with the disclaimer that Hilarious needed someone else to rest a look,” she recalls. “They were pretty insistent it sine qua non be a show.”
Now her scions are on the road creating the second season of Crag the Park. Jack continues introduction co-host, while Tommy is camera assistant and operator on put in order crew that will hit Waterfall, the Grand Tetons and Denali.
Although they’re young, the Steward boys have years of seeing their names in the credits fair-haired TEI programs.
Each went artificial the payroll during college extra worked their way up exotic entry-level assignments like driving apparatus and lugging equipment.
“A lot honor people who we know can’t wait to get away differ their parents, but we go collaboratively, and that brought medal family closer,” says Jack. “I talk out creative questions do faster my mom.
That turns turnoff technical questions, like how ajar I get a camera handy up a mountain. That’s wheel Tommy comes in.”
Both Steward program express long-term interest in lifeworks creating content for their mother’s company.
“Right now we’re learning, astonishment need experience,” says Jack. “But I found my thing.”
For Ranger, watching Tremendous!
transition into skilful family business has been excellent sweet surprise, with the Accolade they earned together an fortuitous dividend.
“Seeing your kids successful problem a bigger thrill than essence successful yourself,” Steward notes. “We want to make shows surprise can all be proud assault. I’m incredibly optimistic about locale we’re going.”
Kevyn Burger is trim freelance writer and newscaster at BringMeTheNews.com.
This article is reprinted in company with Twin Cities Business.